Challenges
Given competition from these more specialised events, how can Sofcot draw orthopaedic surgeons to a conference on general topics?
And how can the event attract younger surgeons, when media coverage depicts aging practitioners?
The French Society of Orthopaedic and Traumatological Surgery (Sofcot) is the national association of orthopaedic surgeons in France. Its 3-day annual conference draws over 4,500 surgeons and 130 industry professionals. But the field is growing more fragmented: sub-specialities increasingly organise their own hyper-focused events, each with its own programme and exhibitions.
Given competition from these more specialised events, how can Sofcot draw orthopaedic surgeons to a conference on general topics?
And how can the event attract younger surgeons, when media coverage depicts aging practitioners?
Since 2016, we’ve worked closely with Sofcot to raise the profile of the annual conference and boost its appeal, focusing on 4 areas:
that strikes the right balance between general topics and updates on speciality areas
that draws key players from across the orthopaedic ecosystem
that promote the conference’s brand as the go-to platform for today’s practitioners
attuned to the interests and needs of younger practitioners, including solutions to the challenges of getting a new practice off the ground
Do you have a specific question or request?
Fill in the form below and we’ll get back to you promptly.
PARIS
Head office
42 rue Barbès
92120 Montrouge
+33 (0) 1 73 28 72 02
MARSEILLE
13 rue du Dr. Combalat
13006 Marseille
+33 (0) 4 91 94 54 72
Do you have a specific question or request?
Fill in the form below and we’ll get back to you promptly.
PARIS
Head office
42 rue Barbès
92120 Montrouge
+33 (0) 1 73 28 72 02
MARSEILLE
13 rue du Dr. Combalat
13006 Marseille
+33 (0) 4 91 94 54 72