Health

Sofcot Annual Congress

Sofcot Annual Congress

Description

The French Society of Orthopaedic and Traumatological Surgery (Sofcot) is the national association of orthopaedic surgeons in France. Its 3-day annual conference draws over 4,500 surgeons and 130 industry professionals. But the field is growing more fragmented: sub-specialities increasingly organise their own hyper-focused events, each with its own programme and exhibitions.

Challenges

Given competition from these more specialised events, how can Sofcot draw orthopaedic surgeons to a conference on general topics?
And how can the event attract younger surgeons, when media coverage depicts aging practitioners?

Our solution

Since 2016, we’ve worked closely with Sofcot to raise the profile of the annual conference and boost its appeal, focusing on 4 areas:

a wide-ranging programme

that strikes the right balance between general topics and updates on speciality areas

an exhibition

that draws key players from across the orthopaedic ecosystem

communications

that promote the conference’s brand as the go-to platform for today’s practitioners

all-new content

attuned to the interests and needs of younger practitioners, including solutions to the challenges of getting a new practice off the ground

Other case studies

Quinze Mai

What if we met?

Do you have a specific question or request?
Fill in the form below and we’ll get back to you promptly.







    PARIS

    Head office
    1 rue Augustine Variot
    92240 Malakoff
    +33 (0) 1 73 28 72 02


    MARSEILLE

    13 rue du Dr. Combalat
    13006 Marseille
    +33 (0) 4 91 94 54 72

    Quinze Mai

    What if we met?

    Do you have a specific question or request?
    Fill in the form below and we’ll get back to you promptly.







      PARIS

      Head office
      1 rue Augustine Variot
      92240 Malakoff
      +33 (0) 1 73 28 72 02


      MARSEILLE

      13 rue du Dr. Combalat
      13006 Marseille
      +33 (0) 4 91 94 54 72